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Saturday, August 31, 2019
Crowd Management in Sport Facilities Essay
When conditions or circumstances warrant substantial levels of wariness, crowd management as a consequence becomes prudent. The key in getting a safe and comfortable environment for large packs of people is in planning for their management. There is considerable prominence on crowd management planning and implementation since it is important to provide a safe environment for everyone. Crowd management must take into account all the rudiments of an event especially the type of event, for example a circus, sporting, concert, or carnival event. It must also view characteristics of the facility, dimension and demeanor of the crowd, methods of entry, communications, crowd control, plus queuing (Herb, 1998). As in all management, it must also include planning, arranging, staffing, directing in addition to evaluating. Crowd management is best defined as every element of the game or event from the design of the stadium to the game itself as well as the protection of the customers from unforeseeable risk of danger from other persons or from the actual facility itself. The main criteria for gouging if crowd control procedures are sufficient and suitable depend on the kind of event, threats of aggression, existence and sufficiency of the emergency arrangement, expectation of crowd size in addition to seating arrangement, known rivalries among teams along with schools, and the use of security personnel (Herb, 1997). Crowd management is therefore paramount in sports facilities and venues because of the large masses that throng such places. Some facilities involve more sport management than others, thus would require more crowd management during functions. Venues should be primarily assessed for safety and its ability to hold large crowds. From the evaluation, the results should be processed, conclusions drawn, proposals made and a report written to all parties involved. The team that carries out such a task should be well trained in this area and used to dealing with all sorts of events, particularly sports. Reference Herb, A. (1998) Risk Management in Sport: Issues and Strategies. London, Carolina Academic Press Miller, L. (1997) Sport Business Management. New York, Jones & Barlett Publishers.
Critical Thinking in Homeland Security Essay
Critical Thinking in Homeland Security Introduction            Homeland Security is an essential part of the security organs that are very crucial in ensuring the protection of the country’s sovereignty. Just as other nations in the world, United States faces significant threats from the external and internal factors. The US established Homeland Security Department in 2003, in an effort to address the external threats and aggression like the September 11 terrorist attacks (Pruitt, 2003, â€Å"The 9/11 Commission,†2005). Therefore, the main objective of the department is to prevent terrorist attacks in the US. Additionally, the department has to minimize the exposure of the nation to terrorism and minimizing the injuries that results from the attacks, if attacks occur.            To achieve its mandate the department applies several skills. These skills are aimed at determining the likelihood of a threat and establishing the credibility of the threat as per the information provided. Among the skills used is the critical thinking. By definition, critical thinking refers to the ability by the department personnel to make clear, rational judgments (Paul & Elder, 2009). This means that the decisions regarding security should be arrived through a well thought out processes (Pruitt, 2003). Critical thinking under homeland security focuses on crucial elements of thought and asking the relevant questions. This means that the department has to evaluate every piece of evidence at their disposal in order to develop appropriate security solutions to the country. The discussion put forward below will aim at establishing what critical thinking method model is appropriate for the decision-making within the structures of homeland security (â€Å"The 9/11 Commission,†2005). The reason behind this inquiry is highly dependent on the fact that there are different critical thinking models. These models are very useful in the since they help to find the best and effective solution in homeland parameter. However, different models offer different results. Discussion            The September 11 attack brought about unprecedented need for good, efficient and effective security apparatus. With the introduction of the Homeland Security Department, the country was placed at a position to deal with the terrorism threats. The terrorism activities are currently very dynamic and in return there is a need for the solutions that might meet these challenges (Pruitt, 2003). As a consequence, the homeland security personnel is require to meet the ever rising need for increased demand of the security services as well as meeting the high placed accountability standards. To achieve these requirements they have to learn to become highly skilled in their level of thinking, as well as reasoning abilities.            The fundamental reason for the need to improve skills is that the employees have to analyze all the massive information, understand it, identify the problems and offer solution (Paul & Elder, 2009). However, the processing of this massive information comes against the race of time. Homeland security department has to make timely decision that would help to preempt any threats that may arise or control the already existing threats (Pruitt, 2003). Additionally, the strategies employed by the terrorist are changing day in day out, and as well these changes must be encompassed in the decision which the department is undertaking. For instance, before the September 11 attack, the defense apparatus restricted themselves to biological and chemical threats. Moreover, the use of airplane as a tool to carry out terrorism strikes was covered by defense agencies like the Pentagon (â€Å"The 9/11 Commission,†2005). On the other hand, the threat of airplane strike was not addressed as the security agencies believed this would result to giving the terrorist an additional tool to their disposal.            The example about the use of airplane as a tool of terrorism indicates an ineffective manner of using the available information to mitigate the terrorist attacks. In this regard, critical thinking is very essential in manner in which the homeland security handles the information they acquire to handle security issues or threats (Paul & Elder, 2009). This is mainly, because critical thinking offers the prediction and diagnosis analysis for security issues. Prediction depends chiefly on the ability of the security organs to be able to think ahead. Thinking ahead, as part of critical thinking, dictates that the security organs are able to establish the likely causes of terrorism and probable outcomes (Kiltz, 2009). Diagnosis means the analysis of previous threats which in turn helps to extrapolate the likely future events. In this regard, security organs are able to identify their past failures and in turn making amendments. Additionally, the organs are able to replicate past successes to the future. Best Critical Thinking Model            While understanding the importance of the critical thinking skills, there are several critical thinking models at the disposal of security organs to address any homeland security issues. It is very crucial to put a lot of emphasis on the fact that critical thinking is basic requirement for security decisions facing the country (Paul & Elder, 2009). Therefore, to identify the best critical thinking model it would be prudent to learn the two factors that will play a very major role in determining the best model. Critical thinking in the context of homeland security is fundamentally dependent on the most important factor for good decision-making and the nature of the homeland security context (Browne & Keeley, 2007). 1. Decision making            Critical thinking is fundamentally aimed at arriving at appropriate decision. Every decision made or arrived at should be able to offer solution in the context of homeland security. In this light, the decision of the security apparatus should be able to effectively prevent the threats that arise as well as minimize the damages is events occur (Kiltz, 2009). Thus, critical thinking plays a pivotal role in decision-making process. On the same note, the best decision-making model is exceedingly reliant on the right questions.            The right question are said to be the main factor that enable effective decisions to be made in all the fields of the society, security being inclusive (Kiltz, 2009). Questions are a good guiding factor while looking for the appropriate results. One, right questions create a structure that our thinking relies upon, that is to say, right questions are essential in finding the suitable materials or information that are essential to the decision or solutions. Secondly, right questions play a vital role of determining the course of our thinking. In this regard, the right questions are crucial element of individual thinking (Kiltz, 2009). This indicates that the right questions part of the homeland security parameters, in that they would help the decision makers in this context will arrive the best solutions possible to the various security challenges. 2. The nature of homeland security            The processes and the activities surrounding decision making in the parameters or the context of the homeland security are substantially complex. The complexity comes in two levels: one, there amount of data or information being processed is extremely large and second, there are a lot of dynamics and variables in homeland security decisions (Paul & Elder, 2009). Therefore, the decision-making process has a higher requirement of exhaustive scrutiny of all the probable accompanying implications of any decision made. In addition, the scrutiny extends other available options prior or before the enforcing any decision passed. A good example relates to diversion tactics that are highly employed by terrorist (Davis, 2012). This is where a threat is identified in a particular location while in reality the actual threat is in another place. Without appropriate critical thinking capabilities, the security apparatus are expected to put enough emphasi s on areas which are reported to have the threat while leaving the other places vulnerable.            Understanding the nature of homeland security is pegged on homeland security operations and the past failure. Past failures help to understand what part of the process failed and how efficiently and effectively did homeland rise from their falls. For instance from the example above, if the severity of a homeland security event was increased by the misjudgment stated above, in future homeland security would put all efforts at protecting all places equally while still putting emphasis on any information gathered (Paul & Elder, 2009). That fact encompasses a crucial part of the critical thinking in such a security decision-making process.            In effect, the most effective critical thinking model should be all-inclusive. Inclusivity means that all the available alternatives should be taken into account while simultaneously evaluating the possible outcomes associated with each likely action. The module applied is similar to a game theory model (Davis, 2012). In such a model, the homeland security is supposed to establish every strategy available to them as well as those available to the opponents, the terrorists. This would help to preempt most, if not all, of the threats posed by various terrorists groups. Therefore, every strategy has probable action, which in turn will deliver results. It would be the aim of homeland to select the most applicable strategy and take an action that would offer the best-expected outcome (Paul & Elder, 2009).            For example, through information and intelligence gathering, the security organs in the United States had all the necessary, adequate and relevant information to indicate that an attack was eminent. This information was prior to the September 11 attack, which detailed the Al Qaeda plans to attack the US. This shows that the security organs had the available strategies of the opponents. However, the organs failed to select the best strategy and their actions failed to meet the required results (â€Å"The 9/11 Commission,†2005).            The time constraints also play a critical part in undertaking any security decision. The reason behind this is that despite the large volumes of information that need to processed, the uncertainty of when a homeland security event is likely to occur needs timely decision-making. Using the September 11 example, it can be observed that the security organs failed to meet the timely decision requirement (Kiltz, 2009). Although all the information processed indicated the likelihood of a terrorism incident in United States, no timely action was taken to preempt the threats due to the argument that the decision process was at its preliminary stage.            Additionally, homeland security should be in a position to predict the opponents’ likely cause of action and also putting a lot of effort towards preventing the threats preempting the homeland actions. This is attached to diversion tactics, where the threats mature to events in places other than those indicated in the threats information. This was the strategy that was employed by the Al Qaeda to beat homeland security at their game in September 11 (â€Å"The 9/11 Commission,†2005). Prior to the attack, the information gathered indicated that the threats were highly in United States departments and agencies that were beyond borders. The fact that overseas parts of homeland security were threatened, the homeland skewed its efforts towards the external offices and agencies. Consequently, the Al Qaeda anticipated the moves of homeland security and they counteracted by attacking the internal departments (â€Å"The 9/11 Commissi on,†2005). Critical thinking should help to homeland security to fill all the available loopholes that may expose their operations and the country was vast. 3. Right Questions Model            As stated earlier there are several models at the disposal of the homeland security, but among them asking the right questions takes the reign. There are several factors that have heavily tilted the odds towards the right questions model of critical thinking (Browne & Keeley, 2007). First, the model plays a pivotal role in addressing the various loopholes found under the nature of homeland security. For instance the failures that were capitalized by the Al Qaeda in the September 11 attack (â€Å"The 9/11 Commission,†2005). The right questions model aims at querying all the information available. The inquisitive nature of the model allows the various security issues to be determined as well as determining the necessary conclusions. The conclusions are highly dependent on the reasoning, assumptions, and clarity of words.            There are numerous benefits that accompany this essential model of right questions. To begin with the model is highly useful in offering a well detailed analysis of the decision made as well as the cause of actions undertaken. When comparing this model with the other models such as the elements of thought thinking model, right questions model outranks them all in enabling homeland to meet its objectives or targets (Browne & Keeley, 2007). Furthermore, it is established that the model has other models easily inbuilt. Mainly, homeland security establishes the positive elements of the other models and encompasses them in the right questions model. As a consequence, the models offer comprehensive and well-contained solutions out of all the available alternatives.            In addition, the said model is highly interactive as it offers an all rounded analysis of the various situations. The analysis is crucial in timely and effective decision-making as well as in actualization of the actions set. Additionally, the model allows homeland to identify the instances of fallacies in reasoning (â€Å"The 9/11 Commission,†2005). Well thought out decision should not be guided by a belief, myth of misconceptions. This allows homeland security process of verification and validation of evidence to be thorough and unbiased. If some essential information is missed, the model would results to different alternatives. Right questions model bases its success on availability of possible alternatives. Therefore, the model puts a lot emphasis on the available information which helps decision makers to arrive at the best possible alternative. On the other hand, the other models have some constraints in their operations (Bro wne & Keeley, 2007). For instance, the Element of Thought thinking model success is highly dependent on the emphasis given to some four aspects of decision-making. Using the Model            Several failures have been seen under the dome of homeland security. These failures are highly attributed as the indirect contributors of past events like the September 11 attacks. The right questions model can easily address these past challenges (Browne & Keeley, 2007). Moreover, the model is the key to providing support to the homeland security decision-making process as well as creating and enhancing the credibility of the actions undertaken by homeland security.            The right questions model is dependent on an extensive spectral analysis. This analysis is the foundation of critical thinking. As a consequence, the right questions model helps to evaluate all the possible alternatives and their accompanying actions; which aim at getting the best possible solution. The model has been extensively used under the homeland security context to eradicate and lessen threats like the September 11 attacks. For example, prior to September 11 attacks the United States intelligence had gathered that there were several threats directed towards the United States institutions outside the country (â€Å"The 9/11 Commission,†2005). Lack of a wider spectral analysis, the homeland security failed in its job (Browne & Keeley, 2007). In dependence to the information, the homeland security strengthened the security agencies beyond borders and failed to do so with the domestic agencies. As a consequence, the Al Qaeda us ed this loophole to carry out the attacks in the US soil (The 9/11 Commission, 2005). Under right questions model, an in-depth analysis would have taken place prompting homeland security to reinforce all the security agencies across the board. Such analysis would have enabled homeland security to alleviate the September 11 attacks. The alleviation would have been achieved through the fact that the homeland security would have easily identify and eliminated all the security exposures that faced the United states at large without overemphasis on the overseas institutions (Browne & Keeley, 2007). The fallacies of logic resulted to this misguided conclusions. While combating the Al Qaeda in Afghanistan, there was a belief that the US turf was safe from the Al Qaeda actions. This resulted to homeland security ignoring the domestic security need for dealing with terrorism.            Additionally, there were not efforts to fill the information gaps that were there before the attacks. There poor statistics since there limited activities that were undertaken by security agencies in the United States (â€Å"The 9/11 Commission,†2005). The model selected put emphasis on identifying the missing information which in turns increases the chances of obtaining the best strategy and the appropriate cause of action to be employed. For instance, the evidence provided that an attack was imminent, but there were no prompt actions that were undertaken to mitigate these threats. Also, despite the availability of evidence that indicated that there were terrorist threats facing the US, no security actions were undertaken in time (Browne & Keeley, 2007). The claims behind the lack of actions were that the decision process was still at preliminary stages, indicating the rigidity of the security operations. The selected model offers flexible and dynamic solutions to challenges. Through the right questions model, appropriate decisions would have been arrive at early enough to mitigate the threats. Conclusion            Critical thinking is crucial for the undertakings of the homeland security department. This is because there are significant complexities of the decisions and accompanying actions. The critical thinking models are several but one outranks the others; the right questions model is very essential in establishing the right decisions and cause of actions. The model employs a wider spectral analysis strategy with an aim of achieving efficient, effective and timely solutions. Looking at the applicability of the model against the events of September 11 attacks the model would achieve better-desired results (â€Å"The 9/11 Commission,†2005). References Browne, M., & Keeley, S. (2007). Asking the right questions. Upper Saddle River, N.J.: Pearson Prentice Hall. Davis, V. (2012). Use Critical Thinking to Overcome Personal Biases. IN Homeland Security. Retrieved 22 January 2015, from http://inhomelandsecurity.com/use-critical-thinking-to-overcome-personal-biases/ Kiltz, L. (2009). Developing Critical Thinking Skills in Homeland Security and Emergency Management Courses. Journal Of Homeland Security And Emergency Management, 6(1), 1-20. Retrieved from http://www.innovative-analytics.com/wp-content/uploads/2013/05/DevelopingCriticalThinking.pdf Paul, R., & Elder, L. (2009). The miniature guide to critical thinking. Dillon Beach, Calif.: Foundation for Critical Thinking. Pruitt, K. (2003). Modeling Homeland Security: A Value Focused Thinking Approach (1st ed., pp. 1-236). Wright-Patterson Air Force Base, Ohio: Department of the Air Force, Air University. Retrieved from http://www.au.af.mil/au/awc/awcgate/afit/pruitt_vft_hls.pdf The 9/11 Commission,. (2005). The 9/11 Commission Report: Final Report of the National Commission on Terrorist Attacks Upon the United States (1st ed., pp. 1-400). Washington DC: U.S. Government Printing Office. Retrieved from http://www.gpo.gov/fdsys/pkg/GPO-911REPORT/pdf/GPO-911REPORT.pdf Source document
Friday, August 30, 2019
Kodak Major Case Essay
Kodak’s main problem was not foreseeing and adapting to market changes of price and competition. Kodak had dominated the photo film market for most of the 1900s until competitors like Fuji began taking market share from Kodak in 1984. Kodak ignored the new threats until the late 1990s, relying on their market dominance. Problem Analysis Kodak offered three product lines to target various market segments as a part of their Funtime strategy to regain market share. Prior to this strategy, Kodak offered only two product lines, Ektar, their superpremium line, and Royal Gold, their premium line. They planned to introduce Funtime film, an economy brand film, which targeted the price sensitive consumer. The target market is the average film user who has little or no education about film, buys strictly on price, and is not influenced by advertising  the 50% of buyers that were not brand loyal (40% were film â€Å"samplers†; 10% purchased on price). Gold Plus is the premium brand film and is developed to target average consumers who are already Kodak-loyal or seeking quality photos over price. The superpremium film, Royal Gold’s target market is professionals, serious amateurs and average consumers who pay the premium for professional grade pictures for â€Å"very special†occasions. (See Appendix A) In the 1990’s Kodak’s main competitors were Fuji of Japan, Agfa of Germany, 3M, Konica of Japan, and Polaroid as a late competitor. Kodak has many ways to differentiate themselves from all of these competitors. As an established photography and film brand, Kodak has dominated 70% of the market share in the U. S. ; where many of their competitors are new to the market. Kodak has not offered a private or economy film line like many other competitors have. In the superpremium tier Fujicolor Reala was targeting advanced amateurs and professionals only while Kodak targeted a more broad segment with their competing Royal Gold line. In the Economy brand tier, Funtime was launched as an economy brand competing with Fujicolor Super G, Konica Super SR, and ScotchColor. Funtime was the only film in this brand tier to be offered only at off-peak film use times and only packaged in value packs. Kodak dominated the film market all through the 1900’s. They never received any major competition until Fuji began to attack their market share in the 1980s, when they were announced as the official film sponsors of the 1984 Summer Olympics in Los Angeles, Kodak 3 California. Kodak believed their dominance and customer loyalty would continue to carry them as new competitors entered the market and as film prices were beginning to fall. They underestimated their competition and did not react soon enough. It seemed as if Kodak believed that people would not buy another film other than Kodak. By the late 1980s the film market began to see many competitors and Kodak’s market share began to fall. While still the dominant competitor, their market share fell from 76% in 1989 to 70% in 1994, and similarly the average price of film began to fall. While Kodak’s film rolls were in the neighborhood of $3. 50 to $6 per roll, competitors began releasing film under private brands starting at $2. 19. Shortly after the economy film market began to form, Consumer Reports released a quality test of the top 6 films in the market. While Kodak positioned themselves as the superior quality film, Consumer Reports reported that, â€Å"We found most films to be no better or worse than their competitors of the same speed†¦ and will yield prints of comparable quality. Kodak’s standard, Gold Plus, even ranked below Fuji’s economy film. With film market evolving, Discount Merchandiser released a survey in 1991 stating that â€Å"more than 50% of the picture takers in the US claim to know nothing or little about photography, and as a results they tend to view film as a commodity, often buying on price alone. †This led Kodak to a major repositioning of its film product line, introducing Funtime film, an economic film line, something Kodak would have never previously considered. Kodak was desperate to recover some of the market share they had recently lost and implemented a new strategy to help recapture some of their market share. They introduced the Funtime Strategy. In this strategy, Kodak would offer 3 lines of film (superpremium, premium and economy). The economy line was new for Kodak since they specialized in high-end photography that was parallel with their high quality brand image. Funtime was to be offered at 20% less than Gold Plus (their premium brand) and offered in limited quantities only twice a year at off-peak film use times, 4 months out of the year. Funtime was only sold in â€Å"valuepacks†of two or four rolls of the two most popular speeds, ISO 100 and 200. The major inconsistency with implementing this new strategy was the lack of advertising spent by Kodak; they offered no support and a lack of commitment to Funtime. Kodak was too concerned with maintaining its high profit margins that they were not willing to cannibalize their own market share before the competition did. Kodak 4 Whereas their focus was to regain some market share with their new Funtime line, they replaced their superpremium line with Royal Gold, broadening their â€Å"professional†target market. They emphasized that Royal Gold could be for â€Å"very special†occasions not just professional photography. Kodak spent 40% of its total film-advertising budget on this line and the other 60% on its Gold Plus. The Funtime strategy was a last chance effort to regain market share and compete with private label brands. It seemed that the economy line was introduced too late to recover the shares that were lost. By only offering it twice a year Kodak seemed as if they were not fully committed to this line. The lack of advertising sent a deceitful message. It appeared as if they were hiding the line as to not take away from their other â€Å"quality†lines. They wanted to keep their high quality image while competing in the low end of the market as well. This strategy does not solve their problem of competing with their competitors. The case did not mention any new ways that Kodak tried to differentiate themselves from their competitors or explain to their customers why they thought they were superior to them. Kodak offered 3 main lines of film but did not educate the customer on the difference between the lines. They stated their superpremium, premium and economy lines but did not take time to educate the consumers of the difference between the three lines and how they differentiated from their competition. Since Consumer Reports released a study showing that most film rolls in that time performed similarly and printed pictures of comparable quality. Kodak did not take time to distinguish themselves from this new competition but simply relied on their trusted brand name they had built in the years prior. Before differentiating themselves from their competition they should have reacted immediately to new competition rather than ignore it. Because Kodak was late to react, Fuji was able to easily differentiate themselves from Kodak. Kodak should have viewed Fuji’s sponsoring of the LA Summer Olympics as a threat. They should have immediately started discussion strategies on repositioning themselves to avoid the competition absorbing their market. Kodak was not prepared for the market changes that came. The week of January 25, 1994, Kodak’s stock lost 8% in value. Kodak was used to the large profit margins on film and could not rationalize cannibalizing their own profits by lowering costs due to their rigid management before the whole industry lowered prices. The reality was that the film industry was slowly declining, people viewed photography as a commodity and they were just on the cusp of Kodak 5 the digital era. Kodak was reluctant to come to terms with this new reality. Their competition capitalized on the market changes and private film companies began offering lower cost film of comparable quality. Kodak did not look far enough into the future of the market and were slow to react to competition which is why they failed to remain ahead of their competition and minimize any losses. Alternative Solutions Due to Kodak’s lost market share, lowered stock prices, and declining profit margins, it was evident that the company was headed in a downward spiral. Surviving within the industry, due to film being a commodity product, was not easy, and the company was in dire need to revive its own value. To solve its main problem, not foreseeing and adapting to market changes, we propose five alternative solutions: (1) delve into wholesale market share, (2) better educate customers regarding the products’ benefits and values, (3) spend more time on research and development, (4) halting production of the Funtime product, and (5) both educating customers about the products’ benefits and values, and spending more time on research and development. Alternative Solution 1 Kodak could sell its film in value packs at wholesale stores, such as Costco or Sam’s Club, in order to regain the market share within the industry. In doing so, this would be a great way for Kodak to tap into market share that had not yet been touched. Film, at this point, had not been sold in larger wholesale packs, and was being sold primarily in smaller groupings, at general retail facilities. Because of the recent upward trend with consumers buying in bulk, wholesale retailers were gaining more loyal customers on a daily basis. By selling within these types of stores, companies were more likely to succeed because this was a retail niche that was evolving, and would give particular brands and products more consumer recognition. Kodak could have taken advantage of the strong market and loyal customers that a wholesale retail company already has. By partnering with Costco, for example, Kodak could become its exclusive film partner. With this type of partnership, Kodak might be able to capitalize on the exclusivity of Costco’s film sales. Also, seeing in recent years that Costco has become a very common place for consumers to have their rolls of film developed, and frequently sells film rolls in value packs, it seems to be a one-stop-shop for families who are constantly on-the-go. If Kodak 6 Kodak were to partner successfully with retailers like this, the company would be able to gain further market share and sales, because people would increase their recognition of this particular brand, and could become the go-to brand for most. Wholesale retailers, like Costco, are extremely popular and well-trusted. By associating its image with these companies, Kodak would have a competitive advantage over others within the industry, and could be associated with Costco’s positive identity, thus giving itself a positively-positioned image relative to its competitors. The biggest disadvantage in implementing this solution, however, would be in securing a mutually-beneficial partnership with a wholesale retailer. Most wholesalers would not necessarily be likely to commit to an exclusive partnership to one particular brand (in this case, Kodak), simply because they limit their own product availability, and therefore cut into their own sales. Retailers, like Costco and Sam’s Club, focus on having a wide variety of products from which consumers may choose. If wholesalers were to commit exclusively to Kodak, per se, then they could lose out on potential sales from consumers who desire the competing film product. There is not necessarily an inherent benefit for wholesalers with exclusivity. Alternative Solution 2 Apart from selling within wholesale retail locations, another way to regain lost market share is to better educate consumers regarding camera film. Film had become a commodity product to most consumers, and there was little customer loyalty to any particular camera film brand. Differentiation between the companies’ own products, as well as the competitors’ products, is an important aspect of any business. However, it seems that Kodak lacked a differentiation strategy and had not communicated to consumers how its products were positioned positively, relative to those of its competitors. Consumers knew â€Å"little or nothing about photography,†according to the 1991 survey in Discount Merchandiser. Its lack of educational advertising left customers in the dark, as far as the difference between products available. Because many uneducated customers simply buy based off of price alone, Kodak needs to inform customers why they should pay the premium price, and what benefits come along with paying that premium. No other film companies were educating consumers about value and benefits, so Kodak had an opportunity to capitalize on the lack of knowledge thereof. By educating consumers, they Kodak 7 would become familiar with their film needs, and the film’s benefits. Simultaneously, they would also acquaint consumers with the value of their product, when compared to others. As a result, Kodak would create more brand loyalty. Moreover, in the case study, we are told that Kodak offered three types of films: Gold Plus, Royal Gold, and Funtime. To the average consumer, Gold Plus and Royal Gold are far too similar in name, and give off the impression that they are of the same quality. Customers were becoming confused due to the similarity between these two names. By educating the consumers about its products, consumers would begin to understand the value of Kodak’s film relative to competitors, and the inherent differences between its products. However, if this solution were implemented, the likelihood of making a large impact on its own market share would be minimal if implemented by itself. By itself, it would not help repair Kodak’s decline in sales, stock prices, and market share (because of its inability to adapt to market trends). Let aside, this would not address the problem of having been unadaptive, at its core. Educating consumers would likely only work best when paired with another alternative solution. Alternative Solution 3 It was ten years before Kodak responded to the Fuji’s sponsorship of the Olympic Games. Clearly, Kodak should have had a rapid response to this threat. Due to their lack of capitalization and overconfident mindset, Kodak lost a vast amount of their market. Kodak should have recognized that technology would advance sooner rather than later. Instead of only focusing on repositioning their film, they should have also tried to advance the technology of their cameras. The key to a successful business is focusing on the present product, while spending time on researching and developing the future product. Kodak executives should have asked themselves, â€Å"What can we do to get ahead in the market? †Seeing that the main problem with Kodak was its inability to anticipate and adapt to future market trends and developments, it should spend more time, efforts, and money on proper product development. This late response resulted in a rapid loss of market share. Had Kodak responded to this with more immediacy, its market share would not have dropped so significantly. To prevent market loss in the future, Kodak should invest more time and money on properly developing â€Å"cash cow†products. Prior to the development of Funtime, the products Kodak 8 within Kodak’s camera film portfolio were considered cash cows. Due to negative market rumors, the company intended on creating another cash cow, as to maintain its market share. However, had the company spent more time on researching the camera film industry, it might have noticed that developing another cash cow product was not intelligent. Market research is extremely important in knowing what next steps a company should take, and how to create a strategic business plan. Rather than Kodak’s executives asking themselves â€Å"What can we do to sustain our market share? †they should have asked themselves â€Å"What can we do to get ahead in the market? †Kodak’s strategy was to boost its existing products as stars, and develop a new product (Funtime) as a cash cow. Accordingly, the star products (Gold Plus and Royal Gold) would be funded and, ultimately, further promoted. In asking the wrong questions, Kodak forged its own demise: Funtime became a question mark product, liquidating revenues made by the existing cash cows. By spending more time on analyzing current trends and advancing technologies, Kodak could develop products that would help it recover lost market share and become a dominating force within the industry. The biggest disadvantage in implementing this, however, would be the risk of product failure. Kodak’s executives would need to make informed decisions regarding whether such developmental risks are worth product failure. Alternative Solution 4 As mentioned in the case study, Funtime film would be offered â€Å"only twice a year at offpeak film use times†. Kodak confused its customers in regards to the value of its product. In the eyes of the consumers, offering a different product only at certain times of the year, with a lower price, brought down the value associated with Kodak film. The case mentions that Kodak’s â€Å"stock had lost 8% in value on rumors of a price cut on film†. If rumors of a price cut brought down its stock prices, then adding a lower quality product, like Funtime, would also bring down company stock prices. In analyzing Kodak’s products with a BCG Matrix (see Appendix B), Funtime could be viewed as a question mark, whereas each of its other products were cash cows. The market share for lower quality film was not growing and did not generate much cash. Often times, dog products should be divested. Kodak should have quickly determined whether the Funtime Film Kodak 9 would develop into a cash cow or dog. Because Kodak was only selling this product during the off seasons, Funtime could never become a cash cow. While developing Funtime would have been a great solution given normal circumstances, developing a new lower quality product amidst negative market rumors was a risky move. Other companies, such as Fuji and Polaroid, had dog products, and were fighting to become cash cow products. To retain the market share it already has, and since the Funtime product is already developed, though, Kodak should phase out its production. This would turn the product into a dog, and over time, would be fully liquidated. Some foreseeable cons with this solution would be the costs incurred from holding inventory and phasing out a product. This would further cut into company revenues, making it more difficult to return from a decline in stock price. Alternative Solution 5 We believe that a combination of Alternative Solutions 2 and 3 would be an effective solution for Kodak. Education will explain the products’ values and benefits, while simultaneously maintaining its exceptional brand image. By educating customers and anticipating future market trends, not only is Kodak able to retain its loyal customers, but positively position themselves in the minds of non-Kodak-loyal film consumers, as well. This, however, only speaks to part of its main problem. Accordingly, this education needs to be aided by proper market analysis, so that Kodak is able to foresee market trends, and is able to react accordingly. The company must focus equally on both the present and the future. By using this two-pronged approach, between education and proper R&D, the company is able to educate consumers within the market for film, and additionally, determine how to stay ahead of the competition. Proposed Solution In direct reference to Kodak’s main problem (not foreseeing and adapting to market changes), we highly suggest that Kodak choose Alternative Solution 5: spend more time educating customers and communicating the value of Kodak’s products, as well as investing more efforts in proper product development, aided by effective market analysis. By educating customers, Kodak is able to both lock-in the loyalty of current customers, sustain its competitive advantage, and find additional ways to attract more new customers. Moreover, investing its time Kodak 10 and money on proper product development and analysis will allow Kodak to grow within the developing market. As a result, Kodak would be able to develop a star product, while maintaining several cash cows. Implementation Product In regards to the product life cycle, Kodak’s current product Gold Plus, exists in the maturity stage and their primary objective at this point is to defend and regain market share. To do this, Kodak needs to redevelop an existing line that will appeal to a broader audience of photographers. We are going to introduce Royal Gold to replace the current film, Ektar, in the high-end segment. At the same time we are going to propose to keep our premium product, Gold Plus, where it’s currently at in the middle segment and over the course of a year, as we want to phase it into the low-end of the middle segment, and make the price competitive with economy brands. This is partly because most consumers do not buy as much from the middle segment. Therefore, we want to enter a more profitable market segment. By phasing Gold Plus into the lower end, we can compete in both the high and low-end market. However, we cannot go about this by simply dropping the price of Gold Plus immediately. Mainly because doing so, in the eye on the customer, will cause confusion and potentially reduce brand equity. Instead, we will drop prices once or twice a month over the course of a year. This way, both products will be positioned better, in that we will be competitive in both areas. Royal Gold will be targeted to a broader customer base. It will be targeted to professionals and serious amateurs, as well as any photographer seeking film for â€Å"special†occasions, as referenced in the case study. Royal Gold will produce a sharper image and overall a better quality photo, thus attracting customers who prefer to have options in what they do with their photos. Those wishing to potentially enlarge the photo will have a finished product that is so crisp they will have the peace of mind in knowing it will not jeopardize the integrity of the picture. Royal Gold will be available for purchase in a variety of forms. In order for Kodak to be profitable with this new product it will need to be sold in individual packages, as well as packs of three and/or six in order to give customers a variety in selection. Kodak 11 Place Royal Gold and Gold Plus will be sold in places where other Kodak products are currently being sold. There are several retail outlets that carry Kodak products so purchasing the new line will not be difficult or hard to find. The distribution will be allocated in amounts that will maximize profitability and will be attractive to customers who are selective in where they buy film. Our main distribution for Royal Gold and Gold Plus will be to discount and department stores, about 34%; the eased decline in pricing will not be as noticeable in such a store. Next will be to drug stores who typically do not offer as many discounts unless a customer is part of their rewards program, about 25% will be distributed to such. Camera shops will get about 15% of the distribution, as this will attract the customer base that Gold Plus targets, those photographers seeking a more professional picture. It is in the privately owned shops that single rolls of film will be purchased more frequently. The other 26% will be allocated to supermarkets and wholesale clubs. We predict profits will be maximized greatly coming from these establishments, especially in sales of the three/six value packs. It would be wise of Kodak to track the profits where the film is distributed within the first few months after repricing Gold Plus, gauge consumer demand and produce and distribute enough film in order to satisfy the market. Price While trying to implement an economy brand, Kodak failed when releasing Funtime film. The consumer was not educated in the differentiation between the superpremium Royal Gold, premium Gold Plus, and economy Funtime. Although the market was searching for a product from Kodak that would be introduced in the economy brand, Funtime was unsuccessful. By taking Funtime off the shelves, the economy portion of the Kodak market is unavailable. Gold Plus is Kodak’s current lowest brand of film, but still offers higher quality over competing economy brands. Due to the stages in the product life cycle, Gold Plus’ price will naturally decrease. Gold Plus has already experienced its peak times of sales during the introduction and growth stages. Now that Gold Plus has been on the market for a while, it is now in the maturity stage of its life cycle, as sales have begun to stabilize. In order for a product to still succeed in the Kodak 12 maturity stage, the product must stand out among competitors. Implementing a gradual price decrease will slowly lower Gold Plus into the economy level tier without adding an entire new Kodak line. Eventually, a 15% price cut would give Gold Plus a price of $2. 96, $. 05 more than the Fujicolor Super G and Konice Super SR economy brands. Still allowing Kodak to have a distinguished brand image over competitors in the economy brand, this would place Gold Plus as a premium brand competing with competitors of the economy level. Sending coupons to customers is another way to help Kodak gain back market share in the decreasing market. Coupons create brand recognition and make customers feel like they, personally, are receiving a great deal. Because perception is reality, it is important for Kodak to position its brand as a product of high value. Instead of drastically slashing prices, Kodak’s gradual price decrease, along with coupons, will help gain back the market. Making coupons available to customers helps Kodak keep their value. On the other hand, Royal Gold is still in the growth stage due to the replacement of Kodak’s previous superpremium film, Ektar. When Kodak implements Royal Gold into the market, replacing Ektar, Royal Gold’s price is 20% lower than the previously existing Ektar, at $4. 19. In the superpremium market, Fujicolor Reala is selling at $4. 69, a $. 42 increase over Kodak Ektar. By gradually decreasing the price of Royal Gold, overtime, it will eventually take the place of Gold Plus’ previous position. In 1993, the premium brand, Gold Plus sold at $3. 49, competing at the same price as Agfacolor XRG. â€Å"Gold Plus price was standard of the industry†. Gold Plus no longer has the power of setting the price due to the lack of market share and position in the product life cycle. Instead of allowing Gold Plus to completely diminish from the market, diffusing it into the economy tier will still give Gold Plus a competitive edge. Promotion In order to regain market share, it is important for Kodak to advertise the benefits of Royal Gold and Gold Plus film. A simple picture can prove quality of film; alongside educating through commercials, Kodak will ensure the consumer knows exactly what to look for in film. Mailing out coupons is another great form of advertising. Promotion will help Kodak educate, along with create brand recognition. In turn, customers will purchase Kodak film and avoid post-purchase dissonance. By launching an advertising campaign and Kodak 13 emphasizing the long-term quality of Kodak, as well as educating the customer on distinctions between each product, consumers will be attracted to the film best suited for their needs. Kodak can gain a larger market share by informing the customer what they are gaining from purchasing Kodak film before even entering the store. This campaign, done through commercials, emphasizes the benefits of buying each Kodak product. As Royal Gold is new to the market, more advertising must be focused to educate consumers about the product. Devote 60% of the advertising budget to Royal Gold and 40% to Gold Plus, allowing Royal Gold more resources to takeoff as a new product. Pinpointing the idea that the average picture taker can take a picture like a professional, without being targeted to professionals. A commercial representing Royal Gold as well as Gold Plus is necessary to show the perk of each product. The innovation of Royal Gold coming from Ektar, which was originally targeted to professionals, adds confusion to the average photographer, assuming the consumer must be a professional to purchase the product. By making it clear to the market that Royal Gold is targeted to the consumer wishing to capture the â€Å"special moments†, the average consumer will be more drawn to the product. Gold Plus advertisement will focus on the value of everyday quality film. Whenever you take a picture, Gold Plus is there for you, always dependable in any situation. In a Kodak commercial, Royal Gold is the film used to capture the special first moments of a baby being born. Gold Plus is the dependable film for irresistible times thereafter when the baby is constantly photographed. As a result of consumers being uneducated in the film market, the general hesitation of purchasing film will come from being unaware of the benefits each film provides. Educating consumers, promoting benefits of Kodak and showing the attributes important in the Gold Plus as well as the Royal Gold film will lead consumers to the correct product. With the correct promotional strategy, the education will be suited for the target market, resulting in a satisfied consumer.
Thursday, August 29, 2019
The Intercultural Communication in the Sports and Politics Essay
The Intercultural Communication in the Sports and Politics - Essay Example The sports events like the Olympics and the World Cup though are more about sports have been used over time to engage in high levels of public diplomacy (Murray, 2013). In this case, the sporting events are useful in undertaking Intercultural Public Relations. However, even when engaging in public diplomacy, those in charge resort to using language that is acceptable to all the people from different backgrounds thus contributing to a large extent in influencing intercultural communication (Baraldi, 2015). On the other hand, using sport in changing public relations or political relations is a means through which nation brand themselves. For instance, the 2014 Olympics games in Russia were overshadowed by Vladimir Putin’s passing of anti-gay laws before the games kicked off. Putin had to respond to public and media attention. In response, the USA media portrayed how Russia was not in the same league of human rights as the rest of the world. Therefore, the Russian example shows h ow sporting events are being used as platforms for airing political differences and also at the time being crucial to influencing other societies to embrace tolerance. Nonetheless, the fight for political supremacy through sports entails engaging in intercultural communication where nations use language that is accepted by the rest of the world as a community (Allen, 2011). For instance, in the Russian scenario, the country is against homosexuality though the Olympic Games was used to encourage the country.
Wednesday, August 28, 2019
Observation Review Essay Example | Topics and Well Written Essays - 1500 words
Observation Review - Essay Example The decision made by Christopher Bale, who was the chief site engineer at a construction firm, where I have worked can be cited as exemplifying the concept of bounded rationality. The work contains my personal observation and experience regarding the decision making process of the organization. In the case, Mr. Bale had decided to increase the working hours of the construction workers to two hours in the morning shift. The normal routine shift usually started from 8 a.m. in the morning and continued till 5pm in the evening. The company had entered into a deal according to which it had to construct a multistoried building. Initially the contract was to be completed in a two years time. But later the contract had to be renewed and its duration was lessened by six months. This put pressure on the executives to complete the work fast. Therefore, the chief site engineer, Mr. Bale, decided to increase the working hours and, correspondingly, compensation of the employees. The decision was n ot favored by the employees as they felt their opinion was not considered. Secondly, a few of the employees who were more than 50 year old felt that it would affect their health if they were made to work beyond the routine hours. Assessment of the Example Using Simon’s Bounded Rationality Theory In the example mentioned above, Bale thought it would be feasible for the company to increase the working hours of the site workers so as to complete the work on time. This is a clear example of bounded rationality as the site engineer had taken the decision after examining the available choices only. He did not have knowledge about the resentment, if any, that would be prevailing among the workers due to the increase in the number of work hours. He was also unaware of the health conditions of the senior employees. The decision taken by Bale can be considered to be an example of decision making based on normative affective factors (Etzioni, 1988). It is more of a normative model becau se Bale made the decision assuming he had all the necessary information needed to make the choice. Thus it was more of a descriptive form of decision making instead of a prescriptive form (Holloway, 2003). This descriptive form of making decisions was termed as bounded rationality by Simon. Simon theorized that human beings often settle for solutions that are mostly satisfying in nature, which means that such solutions, though they are sufficient to cope with the situation, are not the best solutions (Turban, 2008). There are many factors that can affect a decision. These can be psychological, sociological, political, risk avoidance motives, etc. These can influence the choice of the decision made considerably. In the context of the case, it can be understood that the company executives were put under tremendous strain to complete the construction work six months ahead of the contracted time initially stipulated. They had to come up with a solution so as to complete the work fast as their commitment and their reputation were at stake. In such a situation it is possible that when the decisions were made, not all the crucial factors were considered. Two such factors were the workers’ opinions on the decision to increase work hours and the health condition of some workers. The chief site engineer had suggested the idea to
Tuesday, August 27, 2019
Childhood Obesity and Fitnessgram Testing Thesis
Childhood Obesity and Fitnessgram Testing - Thesis Example The research affirmed that teachers can implement this assessment tool to act and operate as an instructional instrument. The assessment tool helps teachers to design a significant curriculum that will assist them to meet the needs of their students where they show the deficiency. The qualitative sample showed that the students that are in the intervention group have a positive view on the Fitnessgram assessment and its ability to enhance their BMI. The Fitnessgram makes students aware of the level of their fitness and design ways to maintain it. The research showed that if students show a full strength on the five components of the assessment tool (aerobic capacity, abdominal strength, flexibility, body composition, and upper body strength), they can be termed as physically fit. When a student is fit in these five key areas, then the student is healthy, active, and fully operation member of the society. The project showed that the tool served the five principal goals and improved th e health outcomes and fitness levels of the sampled students. It also provided Georgia with a longitudinal data that they can develop self-assessment techniques that they can know their fitness level, use fitness information to develop instructional programs and decisions, and develop a long-time activity for their students. The analysis of the t-test and the means for the independent samples showed that the participants in the sample were statistically identical (refer to table 1).Â
Monday, August 26, 2019
Self reflectio on the module of acoounting information system Essay
Self reflectio on the module of acoounting information system - Essay Example Skills Learned From closer assessment of my personal and professional skills, it is apparent that the following skills were developed from the course: analytical skills, critical thinking, and intellectual growth from increased inputs on AIS concepts and theories, comprehension skills, the ability to interpret and apply required tasks and activities, and increased understanding of financial and accounting operations of an organization, among others. Further, skills to enable me to comply with the needed follow through in the module are likewise improved: prioritization of tasks or time management, problem-solving skills, introspection and even decision-making skills. The given lectures do not only provide the required explanation for terms being the subjects of discussion; but more importantly, learning goals are identified and illustrations are provided to guide and enhance learning skills. For instance, the topic on transactions processing gave students the lay-outs for sales or re venue cycle, as well as other cycles such as the purchasing, payroll and fixed asset cycle. These lay-outs assisted students in understanding the theories through visual representation of elements and interactions among stakeholders: managers, different departments, and external institutions (suppliers, government, and customers). I realized, however, that there were some topics which are generally difficult to understand given the nature and level of complicated concepts that were presented. For example, the topic on IS auditing was a fairly difficult topic that aimed to provide concepts in the most concise form. It, however, was successful in providing a general overview of the audit techniques and steps from a student’s perspective. Both critical and analytical skills are improved in this phase. I realized that for students who developed a deeper interest in the subject would need to make additional research or undertake additional courses on that topic alone. The topic on security and control is an interesting, relevant and contemporary issue that is highly important in terms of applicability to global organizational settings. Due to the technological developments accorded by the internet age, various organizations that opted to implement electronic applications (such as online banking, selling transactions through electronic business, and delivery of health care) need to be serious about awareness on this subject. My interpretative, analytic and application skills are enhanced as the subject of security breaches are closely studied. The topic on recovery procedures and control measures are most useful to inform me on the critical aspects of ensuring security in various phases of the operations in the organization, not only in information technology, but in other areas such as personnel, physical lay-out and structure, among others. It is my personal belief that other topics were fairly presented in a very generalized manner with the objective of pr oviding the necessary information that could be sourced from these: supply chain management, logistics and competitive advantage. These concepts should be discussed in more detail in other management courses like marketing. Another subject that is felt to have a wide range of complex topics and sub-topics is the area of systems development that presented other equally
Sunday, August 25, 2019
Chapter questions Assignment Example | Topics and Well Written Essays - 250 words - 1
Chapter questions - Assignment Example First, when trade barriers are imposed on capital or producer goods, some industries gain because they are then able to produce them locally. These goods are then sold to local industries at higher prices. To counteract this cost, some industries lay off some of their workers. Secondly, when production of some goods are localized there is a cost for geographical mobility of workers to those industrial areas. Some workers are rendered immobile geographically, leading to lose of jobs. Thirdly, relocation and retraining of workers is an expensive cost by some industries. Some people will end up losing their jobs because the cost of retraining their employees is very high. Low income countries like Brazil, Egypt or Vietnam have lower environmental standards than high income countries like the German, Japan or the United States. This is because of several reasons discussed below. First, the low income countries have a problem with sourcing of jobs. Most of the time they intentionally lower their standards especially the environmental standards just to attract multinational countries. This situation forces the low income countries to have lower environmental standards than their counterparts who are high income countries. Second, Pollution is a problem that cannot only be controlled and maintained within a country. It is usually passed off to neighbouring countries in a region. Low income countries focus more on economic issues and pay little attention to pollution which degrades their environmental standards. High income countries focus on all areas for the purpose of growth and development. Furthermore, low income countries or the developing nations experience a problem know as policy paralysis. They are often struggling to keep up with the pace of other developed countries. The high income countries take advantage of the fact that they understand the important role that they play in influencing the policies.
Saturday, August 24, 2019
Critical Thinking about the Viet Nam Conflict Research Paper - 2
Critical Thinking about the Viet Nam Conflict - Research Paper Example The media was allowed more unfiltered access to this war than any previous and was extremely instrumental in shaping opinion back home. The reporting during the first part of the conflict essentially mimicked the government’s â€Å"domino theory†justification, that the U.S. was preventing the spread of communism. However, events during the later part of the war such as My Lai and the Tet Offensive turned the media and therefore public opinion against American involvement. The close-knit relationship between the media and military turned adversarial which affected public opinion and ultimately brought an end to the war. The debate continues whether or not the reporting was unbiased and accurate, if the folks back home knew the real story and if history has recorded the war according to fact or an agenda driven fiction. Media accounts of war consisted mainly of photographs during the First World War. The public saw only what passed the Press Bureau’s censorship guidelines however, a move to ensure public opinion stayed positive. Moving pictures in the form of newsreels shown prior to movies depicted America’s involvement in the best possible light. The people back home saw their soldiers bravely gaining ground against the fascist and Japanese menaces that threatened to take over the world and end the American way of life. In these days before television, these accounts helped theater goers to feel a sense of pride and security. Support for the war was practically unanimous. Everyone wanted to pitch-in for the war effort. The stories coming out of Vietnam were similar at least at first. The general public bought into the idea of America’s fighting men fighting and dying to preserve freedom and democracy in another foreign land. â€Å"This attitude stemmed from the journalistic style that had been used in the preceding American wars of the twentieth century and also from sheer patriotic support for the United Statesâ€
Friday, August 23, 2019
Strategic Planning Essay Example | Topics and Well Written Essays - 750 words - 2
Strategic Planning - Essay Example This creates a need for the capital projects to be well analysed and all details to be well understood to be able to evaluate the effects on the overall value of the firm. As seen in the definition, the capital projects help develop and increase the fixed assets of a company. This in turn helps the company earn higher levels of profits. The assets when fully utilised can be helpful in improving the overall productivity and output of the firm as well (Constantini, 2006). The main aim or objective of any capital project that is undertaken by a firm is to help the company’s assets to either be renewed or even to help replace the assets, to allow better performance and output. The affects of the capital decisions and investments have a two fold affect. Firstly they affect the operations of the firm. Secondly they have a great impact on the share prices of the firm as well. The decisions made have a strong impact and can make the stock prices rise or fall to a great extent. Hence the capital projects require to be very carefully considered and implemented as the affects of this can lead to very high profits while an error in this can be catastrophic for the company as well. It is also essential that the plans and investments that are made are in line with the strategic plans of the firms. For a business to invest in a capital project, it is essential to consider the project as a new business start up and the work on this very carefully as it involves, increasing the capacity of the firm, operations scales and also the investments on assets. As explained earlier, the capital projects lead to an increase in the fixed assets of the firm, which in turn has an impact on the scale of operations which thereby leads to increased operating profits for the firm. This complete process has an affect on the overall value of the firm. Hence this proves that the capital projects have a very
Ranking of the Top 10 Undergraduate Programs in Hospitality Research Paper
Ranking of the Top 10 Undergraduate Programs in Hospitality - Research Paper Example Hospitality management is also a comprehensive area of interest that focuses on teaching the students about the management, administration, supervision, marketing, advertising, promotion, and operations of hotels, resorts, restaurants, and travel administration that take account of the cuisine and nourishment, accommodations and tourism facilities for the people. The administration and surveillance of the hospitality management is very confronting as it includes all the actions, movements, endeavor, avocation, and entertainment of the guests from the occasion of their arrival into the hotel, restaurant, or theatre until they depart (Clarke & Chen, 2007). The management has to prove them complaisant and malleable in an adequate amount so that they are able to fulfill the needs and requirements of their guests in a gratifying and pleasing manner. These courses of study enhances the students’ interpersonal, verbal and non-verbal communication abilities and people skills so tha t the students can develop, improve and enhance their leadership and managerial capabilities and teamwork strategies. Hospitality management program also develop and augment the entrepreneurial skills of the students that escalates them in their careers and their confidence to do something on own. There are numerous universities and schools present in todays time throughout the world and especially in the United States region that offer the undergraduate and graduate level programs of hospitality management but the world ranking schools are few that has distinguished and distinct themselves on their exclusive and inimitable standards (Clarke & Chen, 2007). 1. Cornell University School for Hotel Administration Amongst the world’s top universities/schools that provide the education with majors in Hospitality Management is ‘Cornell University School for Hotel Administration’ (Cornell Univeristy, 2011). This hotel management school plays a distinctive role f rom others due to the reason that it provides the capable, endowed, and predetermined students with a wide range of expert educators, professors, trainers, and researchers with ultra modern and high-tech environment for the knowledge and education. In addition, they provide the students with a sturdy structure of set of business courses that is crucial and vital for hospitality management, as the business management is the cornerstone of it (Corgel & Sturman & Verma, 2011). Image: (Cornell, 2011) Furthermore, the university offers the students to get learning in one of the best and comfortable classrooms, labs, auditoriums and lecture halls and many more where the practical implementations are also a key part of the learning. The prime focus of the university is to develop, anticipate, and furnish their qualities and skills so that they get a leading edge over others in their areas of interests. Associations, group effort, alliance with other students are also the highlighting featu res that the university accentuates. The official website of â€Å"the Cornell University School of Hotel Administration†(Cornell University, 2011) provides a comprehensive detail of the university program, features, and other details (Corgel & Sturman & Verma, 2011). 2. University of Nevada – Las Vegas ‘University of Nevada at Las Vegas’
Thursday, August 22, 2019
MG420 DLC Labor Relations Essay Example for Free
MG420 DLC Labor Relations Essay 1. Define the term â€Å"collective bargaining†and list and describe four issues that are mandatory components of a collective bargaining agreement. Efficiency, equity, and voice, these are the three primary objectives of labor relations, of employees, and even of some management employees. Workers seem to lean more towards equity and voice at the workplace, while management usually prefers efficiency. The complicated part is attempting to balance all three for an overall idyllic medium at the workplace for both employers and employees. One of the most encouraging guidelines that should be taken in attaining this balancing act would be through collective bargaining. Collective bargaining is a process of negotiating an agreement regarding the terms and conditions of employment through a system of shared responsibility and decision-making between labor and management (Budd 11-12). During a collective bargaining period, workers representatives approach the employer and attempt to negotiate a contract which both sides can agree upon, terms can typically be about wages, hours, promotions, benefits, and other employment components as well as procedures for handling disputes arising under it. An example that can better explain the importance of a collective bargaining is in an article called â€Å"Teachers union sues Middleton-Cross Plains school district†, (http://host.madison.com/news/local/education/local_schools/teachers-union-sues-middleton-cross-plains-school-district/article_d169fd40-5996-11e0-9c87-001cc4c03286.html), the author discusses how the union representing teachers in the Middleton-Cross Plains School District sued the district Monday over their collective bargaining negotiations. According to the complaint filed in Dane County Circuit Court, the union said the district bargained in bad faith and proposed non-negotiable contract changes including removal of just cause for discipline and discharge, total district discretion of work hours, elimination of seniority protections, elimination of fair share union dues, modifications/freezes on salary schedules and elimination of compensatory time off. The union also objected to the district proposal that the School Board be the final step in the grievance procedure as opposed to having a third-party arbitrator as the current agreement states (Kittner, 2011). In this article, we see how the teacher’s union could not effectively negotiate an agreement regarding the terms and conditions of employment with the Cross Plain school district and had to sue for a good-faith collective bargaining agreement. According to our textbook, four issues that are mandatory components of a collective bargaining agreement are a s follow: (Budd 11-12) Compensation: Wages and benefits Vacations and holidays Shift premiums Profit sharing Employee Rights and responsibilities: Seniority rights Job standards Workplace rules Employer rights and responsibilities: Management rights Just cause discipline and discharge Subcontracting and safety standard Dispute resolution and ongoing decision making: Grievance procedures Committees and consultation Renegotiation procedures The two mandatory components of a collective bargaining agreement I would like to discuss in more detail are employee rights and grievance procedures. According to our textbook one of the four types of employees’ rights frequently granted in union contract is â€Å"just cause discipline and discharge†, an employee can be disciplined and discharged only for â€Å"cause†or â€Å"just cause†. As such, employees have the right to insist there be valid, job-related for reasons for discipline and dismissal (Budd 310). In an article called â€Å"Is Poor Performance â€Å"Just Cause†for Discharge?†, provides a good example of employees’ rights â€Å"just cause discipline and discharge. The article discusses how the Indiana Court of Appeals ruled in favor of an employer who had discharged an employee for poor performance. The court ruled that the employees’ poor performance constituted a â€Å"breach of duty reasonably owed the employer†which is one of the seven reasons that constitute â€Å"just cause†for discharge under Indiana law and contracts (Lyman, 2012). The article also discusses how employer tried to improve the employees’ behavior. â€Å"The employee’s supervisors repeatedly discussed with employee the mistakes†¦but the mistakes â€Å"would happen over, and over, and over again.†Co-workers had continuing problems with the employee where she would always blame others for her problems. Despite counseling on multiple occasions, she showed no improvement†(Lyman, 2012). The second mandatory component of a collective bargaining agreement I would like to discuss, is grievance procedures. According to our textbook, a grievance is generally defined as a claim by an employee that he or she is adversely affected by the misinterpretation or misapplication of a written company policy or collectively bargained agreement. To address grievances, employers typically implement a grievance procedure (Budd 321). Most collective bargaining agreements include procedures for filing and resolving grievances. An article from the Daily Freeman News called â€Å"Saugerties school board wants grievance discussion with teachers’ union instead of arbitration†(http://www.dailyfreeman.com/general-news/20140215/saugerties-school-board-wants-grievance-discussion-with-teachers-union-instead-of-arbitration), discusses a grievance raised during a Board of Education meeting which involves a guidance counselor in the junior high school who has 329 students, which exce eds the 250 maximum student load. The union, in filing its grievance, asked that the student load be reduced and the counselor receive additional pay for the period in which it exceeded 250 (Zangla, 2014). Within a union environment, the processes will typically involve the employee, union representatives and members of the employer’s management team. The article goes into detail how they will be meeting and try to avoid arbitration. â€Å"Board President George Heidcamp said trustees want to resolve the grievance with the teachers’ union without going to arbitration, which could cost taxpayers $10,000 or more†(Zangla, 2014). In summary, collective bargaining centers on the basic components of the system where employees, employers and union members meet in order to find what works best and find a solution. A key note to successful collective bargaining is the state of affairs and persons who are entrusted to negotiate should have the traits of patience, trustworthiness, friendliness, integrity, and fairness. Collective bargaining through its mandatory components have enabled many unions and labor management to either agree or take the next steps in trying to get a fair and profitable agreement for both parties. Works Cited Budd, John W. Labor Relations: Striking a Balance. New York, NY: McGraw-Hill, 2013. Print. Kittner, Gena. Teachers union sues Middleton-Cross Plains school district. 28 Mar 2011. Web. 19 Apr 2014. . Lyman, Stephen W. Is Poor Performance â€Å"Just Cause†for Discharge? 31 Aug 2012. Web. 19 Apr 2014. . Zangla, Ariel. Saugerties school board wants grievance discussion with teachers’ union instead of arbitration. 15 Feb 2014. Web. 19 Apr 2014. . 2. List and discuss three U.S. laws that support collective bargaining, and three examples of employer unfair labor practices. We have learned that collective bargaining is the negotiations involving the representatives of labor and management for terms and conditions of employment that will apply to the employee. It is also important to understand labor laws that support collective bargaining that protect union activity to balance efficiency, equity and voice. According to our textbook, the three U.S. laws that support collective bargaining between labor and management, are the National Labor Relations Act of 1935 (The Wagner Act), the Labor Management Relations Act of 1947 (The Taft-Hartley Act), and Labor Management Reporting and Disclosure Act of 1959 (The Landrum- Griffin Act) (Budd 109). The National Labor Relations Act (NLRA) of 1935, also known as the Wagner Act builds upon previous legislative attempts to promote and protect workers’ abilities to unionize in the private sector if they so choose. It guarantees the right of employees to organize and bargain collectively with their employers, and to engage in other protected organized activity. Employees covered by the Act are also protected from certain types of employer and union misconduct. (Budd 119). In an interesting Wall Street Journal article called â€Å"Volkswagens Union Gamble†(http://www.no2uaw.com/vws-gamble.html), provides a good example of the National Labor Relations Act (NLRA) at work. The article discusses how Volkswagen and the United Auto Workers union are trying to get workers from Chattanooga, TN plant to vote on unionizing. According to the article, â€Å"Volkswagen workers in Chattanooga are voting this week on whether to become the first foreign-owned unionized auto plant in the American South. The United Auto Workers union desperately needs the victory and is getting help from the National Labor Relations Board and even from Volkswagen, which may come to regret selling out their workers to the union†(WSJ, 2014). The editorial also goes into detail how the UAW tried to sidestep a secret-ballot election via a dubious card check. There logic for this was due to the fact that the Wagner Act allows a union to be certified if a majority of workers sign authorization cards and an employer acquiesces. Unfortunately, the workers argue that non-union plants have lower production costs, more workforce flexibility and less labor strife. They also argue â€Å"Volkswagens un-neutral neutrality agreement with the UAW is arguably a violation of Taft-Hartleys prohibition on employers giving a thing of value to a union seeking to organize its employees†and filed charges with the NLRB alleging that the UAW had lied to workers and bullied them into signing cards (WSJ, 2014). The debate about Volkswagen’s violation of the Taft-Hartley Act is ongoing and it takes us to our second U.S. laws that support collective bargaining. The Labor Management Relations Act of 1947, which is also known as the Taft-Hartley Act amends and adds to the Wagner Act in diverse and far-reaching ways and can be divided into three categories, â€Å"Restrictions on union actions, Enhanced rights of individuals and employers, and New dispute resolution procedures†(Budd 128). The purpose and policy of the Taft-Hartley Act was â€Å"to prescribe the legitimate rights of both employees and employers, to provide orderly and peaceful procedures for preventing the interference by either with the legitimate right of the other, to protect the rights of individual employees in their relations with labor organizations and to protect the rights of the public in connection with labor disputes affecting commerce†(Budd 127). The act also empowers the U.S. president to petition a court to suspend a strike deemed a national security strike (Budd 128). In an article from the New York Times called â€Å"Dockworkers Strike Threatens to Close the East Coast Ports†(http://www.nytimes.com/2012/12/27/business/dockworkers-strike-threatens-to-close-east-coast-ports.html?_r=0), discusses how â€Å"dockworkers are flexing their muscles again, threatening a strike that would shut seaports from Massachusetts to Texas. It would be the first such coast wide strike since a two month walkout in 1977 that paralyzed the flow of tens of billions of dollars of imports – and the nation’s retailers and other businesses fear a painful replay if the 14,500 dockworkers make good on their threats†(Greenhouse, 2012). The strike threat has so alarmed corporate America that of more than 100 business groups which wrote to President Obama to urge him to intervene to push the two sides to settle – and, if need be, to invoke his emergency powers under the 1947 Taft-Hartley Act to bar a strike (Greenhouse, 2012). Eventually the strike was averted, the two sides agreed to sit down with the Federal Mediation and Conciliation Service to discuss extending the long shore workers’ contract, during which time both negotiations and port operations would continue. Another U.S. law that supports collective bargaining is the Labor Management Reporting and Disclosure Act of 1959 (The Landrum- Griffin Act) deals with the relationship between a union and its members. The Landrum- Griffin creates a bill of rights for union members that guarantees all union members equal rights of participation in internal union affairs, including voting and expressing views†(Budd 131). Part of the bill of rights of this act specifically mentions that all union members are entitled to receive a copy of the collective bargaining agreement. Additionally, the Landrum-Griffin Act tries to hinder corruption and racketeering in three ways. â€Å"First, unions and their officer are required to disclose financial records by filing reports with the U.S. Department of Labor. Second, the Landrum-Griffin act restricts the use of union trusteeships. Third, the Landrum-Griffin Act establishes the fiduciary responsibility of union leaders†(Budd 132-133). In a Wall Street Journal article titled â€Å"Obama Tries to Stop Union Disclosure†asserts how union membership peaked in the 1950s, when more than one-third of American workers belonged to a union. Approximately just about 7.6% of American private-sector workers belong to a union. A Rasmussen Research survey conducted in March found that 81% of nonunion members do not want to belong to a union. (WSJ, 2009). The response by union leaders and their Democratic allies to declining union membership is the Employee Free Choice Act. To increase unionization, it would deprive workers of private balloting in organizing elections, and it would substitute a signature-card process that would expose workers to coercion. The bill would also deny workers the right to ratify, or not ratify, labor contracts drafted by government arbitrators when negotiations in newly unionized workplaces exceed the bills rigid timetable (WSJ, 2009). Unfortunately, we see that instead of the democratic government abiding by the Landrum-Griffin Act, it is trying to create laws to appeal some of the current laws that protect union members from the unions or government. In the three above cases, the U.S. laws support collective bargaining, as well as protect from employer unfair practices. An unfair labor practices are defined according to our textbook as an illegal employers’ actions (Budd 122). The Wagner Act or the National Labor Relations Act has specific guidelines that both employees and employers must follow in order to maintain a positive work environment. At times, unfair labor practices do occur and place the workers in chaos. One of the unfair labor practice prohibits employers from interfering, restraining, or coercing employees who are exercising their Section 7 rights. Circulating antiunion petitions, using unnecessary surveillance to watch union activities, threatening employees with being fired, demoted, or causing physical harm, and bribing employees with wage increases are examples of Section 8(a)(1) known as the â€Å"universal enforcer†because it covers all employer violations of employee rights (Budd 123). The second unfair labor practice is known as Domination of a Labor Organization or Company Union Ban. Senator Wagner wanted to avoid management â€Å"handling†unions, preventing workers from forming legitimate, independent unions. Employers that initiate the formation of a union, provide financial support to a union, create a nonunion employee representation plan, or create a labor-management committee that discusses wages and working conditions with some give and take with management is in direct violation of Section 8(a)(2) (Budd 123-124). The third unfair labor practice deals with employers discriminating to encourage or discourage union membership. Examples include firing a union supporter or someone trying to form a union, transferring a union supporter to a less desirable job or promoting an employee because of opposing a union, refusing to hire a potential employee because of past union participation or simply closing a part of a business because of antiunion reason s are examples of Section 8(a)(3) (Budd 123-124). A good example of two unfair labor practices is in an article called â€Å"1981 Strike Leaves Legacy for American Workers†(http://www.npr.org/templates/story/story.php?storyId=5604656), in which the author discusses how over 30 years ago, former President Ronald Reagan set a defining moment in the history of the aviation, his presidency, and labor relations by firing thousands of unionized air traffic controllers for illegally going on strike. In February 1981, new contract negotiations open between Professional Air Traffic Controllers Organization (PATCO) and the Federal Aviation Administration (FAA), which employs the air-traffic controllers. Citing safety concerns, PATCO calls for a reduced 32-hour work week, a $10,000 pay increase for all air-traffic controllers and a better benefits package for retirement. Contract negotiations with the FAA stall (Schalch, 2006). Then in August 1984, strike action began with 13,000 employees walking off the job in various locations, halting operations as busy airports including Dallas, Fort Worth, Atlanta, and Chicago. At that point, then President Reagan intervened sending a warning statement that anyone not returning to work within 48 hours would be terminated. Two days later most of the striking employees were fired. They were replaced by employees not participating the protests and military air traffic controllers (Schalch, 2006). As I understand the employer unfair practices, the firing of the unionizes traffic controllers and the hiring of new traffic controllers was a direct violation of Sections 8(a)(1) and (3), threatening employees with job loss, firing a union supporter, and promoting a union opponent to a better job. In conclusion, the three labor laws have shed some much needed light as to the rights of both employers and employees, not to mention has also set some much needed boundaries as to how far each side can go without treading into illegal or unfair territory. These laws must be put into place to regulate both sides equally and it also provides no confusion as to the right and wrong paths one must take when leading to collective bargaining. The examples of unfair labor practices by employers provide a clear view as to the lengths some employers will go to in an attempt to avoid or divert a union being organized. The Wagner Act has specific sections in its law that provides employers the knowledge of what is acceptable behavior and what is not. Works Cited Budd, John W. Labor Relations: Striking a Balance. New York, NY: McGraw-Hill, 2013. Print. Greenhouse, Steven. Dockworkers Strike Threatens to Close East Coast Ports. 26 Dec 2012. Web. 22 Apr 2014. . Schalch, Kathleen. 1981 Strike Leaves Legacy for American Workers. 2006 Aug 2006. Web. 22 Apr 2014. . Wall Street Journal (Editorial): Volkswagens Union Gamble. 12 Feb 2014. Web. 20 Apr 2014. . 3. Describe the process of establishing and decertifying a collective bargaining unit in the workplace. As discussed earlier in this research paper, the definition of collective bargaining is technically when a group of employees negotiate as a unit with their employer over pay, benefits and working conditions. Chris Langford, a strategist and organizer at the International Federation of Professional and Technical Engineers (IFPTE), (http://www.ifpte.org/news/details/Why-Collective-Bargaining-Rights-Are-Important), states that the principle stems from the idea that as a group, employees have more strength or bargaining power if they collaborate than they do if they try to negotiate with their employer individually. Because of its basis in collaboration, collective bargaining is inherently a democratic process since a majority of employees select the subjects they bargain over and vote on whether they agree to a contract (Langford, 2012). In our textbook the author, discusses how a bargaining unit is a group of several workers involved in a similar industry or occupational field that, on the determination of the National Labor Relations Board (NLRB), can engage in collective bargaining (Budd 199). This group also helps the union represent the other employees in the industry to handle any issues, improprieties, or unfair work ethics or practices that may come to light. To establish a bargaining unit, certain laws and doctrines must be strictly adhered to, the worker group must also have first established an organized union the deals with their specific industry. The union represents the group exclusively, and deals with all negotiations and discussions to further the workers causes. Once a union has been formed, the NLRB, looks at several criteria before allowing part of the worker group to be recognized as a bargaining unit. The NLRB reviews the workers mutual interests in working conditions, wages earned, training protocols, and number of hours in a work week. They also look at the management scope, the public interest factor, and the worker groups history of bargaining in the past through other associations (Budd 200). According to an article called â€Å"WNBA and Players Association Sign New Collective Bargaining Agreement†, the Womens National Basketball Association (WNBA) and the Womens National Basketball Players Association (WNBPA) announced that they have entered into a new eight-year collective bargaining agreement. The new collective bargaining agreement includes an additional 12th roster spot, salary cap increases and reduced revenue sharing thresholds, making it more likely that the players will share in league revenue growth. In the article, we can see how an established a collective bargaining unit represent its specific employees (women basketball players) to conduct collective bar gaining with their employers (WNBA, 2014). So what happens if the collective bargaining unit (union) employees no longer want to be represented? To determine the wishes of the majority of the employees, the National Labor Relations Act (NLRA) allows employees to call for a special election to get rid of the union as their â€Å"exclusive representative.†This is called a Decertification election.
Wednesday, August 21, 2019
The Big Five Inventory Bfi Psychology Essay
The Big Five Inventory Bfi Psychology Essay The present research is aimed at exploring the relationship between the Big Five Personality Factors and Academic Success. The Big Five Inventory, developed by John Benet-Martinez (1998), was administered on 158 students of the first and second year postgraduate (HR and Business Management) programs at XLRI. The participants current CQPI at XLRI and the XII standard percentage marks obtained at school served as the two measures of academic achievement. The results revealed that conscientiousness was significantly and positively associated with XII Standard percentage scores (r = 0.124, p Acknowledgements I am grateful to Dr. M. Srimannarayana for his unparalleled guidance and support which was a major motivation behind my doing this dissertation. I thank the participants of this study for having filled up the forms and for having shared their experiences with me for this project, without which I would have been unable to go anywhere with my analysis. I would also like to thank my classmates who helped me in many instances with valuable inputs regarding various concepts and issues. Table of Contents Introduction Two traditional indicators define academic performance grades and highest level of educational attainment. Academic achievement is affected by an interplay of cognitive abilities and personality traits, both of which are involved in the determination of the direction and intensity of intellectual investments. Previous studies undertaken to examine the predictors of academic success have focussed largely on intellectual ability. Anastasi (1954) noted declining correlations between IQ scores and academic performance with increasing levels of educational attainment. Specifically, the correlations between the two constructs declined from r = .70 in elementary school to r = .50 in secondary school and to r = .40 in college (Chamorro-Premuzic Furnham, 2005). Within postsecondary education itself, there is a declining correlation between ability tests and other measures of intelligence with increasing years at school. This pattern repeats itself at the post-graduation level abilities have the highest predictive validity at the commencement of a students university or postgraduate experience, and then subsequently decline in magnitude (Humphreys, 1968; Humphreys Taber, 1973). These results indicate that individual differences in academic performance due to cognitive ability disappear with increasing years of education, even after clearing successive hurdles to admission. Hence, it appears that non-ability factors (i.e., personality, self-efficacy, and motivational variables) become more important in distinguishing between better and worse students when the students are pre-selected by past academic performance or intellectual ability (Chamorro-Premuzic Furnham, 2006). Recent studies provide evidence in support of the measures of personality dimensions as possible predictors of academic achievement (e.g., Duckworth Seligman, 2005). Martin et al. (2006) found that personality characteristics have a major impact on performance at the undergraduate level across all 4 years of coursework. This impact was observed over and above the effects resulting from high school academic performance and intellectual ability (i.e., achievement test scores). Chamorro-Premuzic and Furnham (2003) studied the linkages between personality traits and academic performance using two longitudinal samples of British university students. They found that personality scores measured during the first week of the academic year were significantly related to final exam results and programme work that were assessed three years later. Further, the predictive power of personality traits accounted for another 10-17% variance in academic performance when it was related to both academic behaviours (like attendance and class involvement) and teachers predictions. In another study, Furnham et al. (2003) found that personality traits accounted for about one-fifth of variance in exam marks and one-third of variance in essay grades over a 2-year period. McLaughlin, Moutray Muldoon (2007) examined the impact of personality in predicting academic performance among nursing students. They administered the Eysencks personality questionnaire (EPQ-R) on 384 nursing students in their first year of study. The results of the EPQ-R were then analysed along with the final marks obtained at the end of the program. They found that students with high scores on psychoticism were more likely to withdraw from the program. Extraversion was also seen to negatively impact academic performance those scoring high on extraversion were more likely to achieve lower marks. In another study, Bisping Patron (2008) also found personality type as a significant determinant in academic success. They used the MBTI to study the impact of personality type in an introductory general business course designed to incorporate knowledge from various business disciplines. Caspi, Roberts, and Shiner (2005) argued for a causal relationship between personality traits and academic performance. They postulated that personality traits and academic performance might be causally related if achievement criteria and personality dimensions overlap. In other words, the causal relationship will arise when a certain behaviour indexing a certain personality trait is also a part of successful performance. For instance, exerting effort as a behaviour (relevant to conscientiousness) is likely to be important for securing high grades in school (Rothstein, Paunonen, Rush, King, 1994), thereby indicating the existence of a causal relationship. Given the wide variety of personality measures available and the subsequent difficulty of making generalisations across studies, there is considerable debate regarding which personality traits are associated with superior academic performance. Nevertheless, the majority of research examining the importance of personality in academic performance has used the Big Five Model of Personality (Costa McCrae, 1992). For example, Tok and Morali (2009) examined the predictive ability of the Big Five personality factors on academic success for a total of 295 physical education (PE) teacher candidates. They found that academic success as GPA was positively related to Openness to Experience and Conscientiousness and negatively associated with Neuroticism. In a meta-anlysis by O Connor and Paunonen (2007), conscientiousness (r = .24), extraversion (r = -.05) and openness (r = .06) were identified as the most consistent predictors of academic achievement. In another study, Mervielde (1994) and Mer vielde, Buyst, and De Fruyt (1995) examined teacher ratings of different age groups (from 4-12 years). They found that both Openness and Conscientiousness showed significant association with academic performance. Barbaranelli, Caprara, Rabasca, and Pastorelli (2003) also found these two traits as the most important personality correlates of academic success across different informants (self, teacher, and parent). Each of the five factors Conscientiousness, Openness to Experience, Agreeableness, Extraversion, and Neuroticism have been discussed below with regards to their impact on academic performance. Conscientiousness Conscientiousness is associated with the will to achieve, self-control, determination, purposefulness, and dependability. Chamorro-Premuzic Furnham (2004), and Moutafi, Furnham, Crump (2003) report a negative relationship between IQ and conscientiousness. Nevertheless, it appears that conscientiousness, as a personality construct, most strongly correlates with academic achievement in both undergraduate and graduate settings (Busato, Prins, Elshout, Hamaker, 2000; Noftle Robins, 2007). Noftle and Robins (2007) used multiple personality inventories across four independent samples of more than 10,000 participants. They found conscientiousness to be the strongest predictor of both high school and college GPA. Chamorro-Premuzic, Furnham, and Ackerman (2006) found conscientiousness to be a good predictor of academic success (r = .19 to .31) on multiple measures including exams, continuous assessment (presentations), and written essays over a three year period. Lievens, Coetsier, De Fruyt and De Maeseneer (2002) found conscientiousness to be a significant predictor of academic performance among medical students in each of their three preclinical years. Further, successful students differed from the unsuccessful ones on the subconstructs of dutifulness, achievement orientation, and self-discipline. Conscientiousness is associated with sustained efforts and goal setting activities (Barrick, Mount, Strauss, 1993), both of which are said to contribute to scholastic achievement (Steel, 2007). It is also related to compliance and attention to home assignments (Trautwein, Ludtke, Schnyder, Niggli, 2006), to time management and to regulation of effort in learning activities (Bidjerano Dai, 2007). This attests the relationship of conscientiousness to academic performance, class attendance, and final grades (Conard, 2006). MacCann, Duckworth, Roberts (2009) found that each facet of conscientiousness (e.g., diligence, dependability, self-discipline, prudence, competence, dutifulness, order, and achievement striving) contributed to higher performance in academic settings, attainment of scholastic success, and lower disciplinary infractions. The facets also independently predicted Grade Point Average (Chamorro-Premuzic Furnham, 2003; Furnham et al., 2003; Martin et al., 2006), motivat ion (Komarraju Karau, 2005), effective learning styles (Duff et al., 2004), and academic aspirations (Rottinghaus, Lindley, Green, Borgen, 2002). Finally, Chamorro-Premuzic and Furnham (2003, 2006) argue that in competitive settings, conscientiousness may play a compensatory role for lower cognitive ability and consequently promote higher academic achievement. Thus, the conscientious person who works hard, completes tasks, and strives to succeed is more likely to be motivated to perform well. This would help him in achieving higher academic success (Furnham Monsen, 2009). Openness to Experience Openness to Experience is characterised by receptiveness to new ideas, preference for varied sensations, attentiveness to inner feelings, and intellectual curiosity. Evidence supporting the relationship between Openness to Experience and scholastic success is mixed. Some studies report a positive relationship between Openness and academic performance (e.g., DeFruyt Mervielde, 1996; Farsides Woodfield, 2003), effective learning style, and higher academic aspirations (Rottinghaus et al., 2002). However, other studies do not support such a relationship (e.g., Busato et al., 2000; Chamorro-Premuzic Furnham, 2003). Openness has been positively related to final school grades and to strategies involving critical thinking (Bidjerano Dai, 2007; Komarraju Karau, 2005), and motivation to learn (Tempelaar, Gijselaers, Schim Van Der Loeff, Nijhuis, 2007). Chamorro-Premuzic and Furnham (2003) found openness to be positively related to intelligence and intellectual curiosity. Chamorro-Premuzic and Furnhams (2008) confirm a positive relationship between the openness and academic achievement. They argue that open individuals are more likely to engage in activities that stimulate the acquisition of knowledge and learning experiences. Caprara et al. (2010) found that openness along with academic self-ef ¬Ã‚ cacy contributed to junior high-school grades, after controlling for socio-economic status (SES). Graziano et al. (1997) assessed the Big Five self-reports of 5th to 8th graders. They found Openness positively related with both, self-reports and teacher ratings of academic adjustment. However, OConnor and Paunonen (2007) reported in a review a very low correlation (r = .06) between openness and academic achievement. They rejected the idea of an overall interaction between the two variables. Neuroticism Neuroticism is the degree to which a person experiences negative emotions that are associated with irrational beliefs (Ellis, 1994), weak impulse control, and difficulty coping with stress. A number of studies report a negative correlation between neuroticism and academic performance (Chamorro-Premuzic Furnham, 2003; Ridgell Lounsbury, 2004), thereby indicating that academic performance tends to be higher in the case of emotionally stable students than neurotic students, who may experience higher levels of anxiety during stressful situations (OConnor Paunonen, 2007). However, results of meta-analyses examining the relationship between neuroticism and academic achievement remain inconclusive (OConnor Paunonen, 2007; Trapmann et al., 2007). Such studies suggest that neuroticism may not be a strong predictor of individual differences in academic achievement in general. Agreeableness Agreeableness may be defined as the disposition of a person toward nurturance, altruism, trust, and a willingness to help others. Studies examining the relationship between agreeableness and academic achievement have produced differing results. Gray and Watson (2002) and Farsides and Woodfield (2003) found agreeableness to be positively associated to GPA (r = .15 and r = .14 respectively). Deary et al. (2003), using the Big Five Inventory found that those who failed to complete the program scored lower on agreeableness. However, in other studies (Conard, 2006; Duff, Boyle, Dunleavy, Ferguson 2004) researchers failed to find such a significant association between the two variables. Thus, agreeableness may not be that important a determinant of academic performance. Extraversion Extraversion is the degree to which individuals are sociable, preferring large groups and gatherings. Extroverts demonstrate a tendency to be cheerful, assertive and active. Although a positive relationship exists between IQ and Extraversion, Extraversion has been found in several studies (Busato, Prins, Elshout, Hamaker, 2000; Chamorro-Premuzic Furnham, 2004; Furnham, Chamorro-Premuzic McDougall, 2003) to be negatively associated with academic success. Early studies, in particular, indicated that introverts performed better than extroverts, suggesting that the former were better at revision and possessed a higher ability to learn (Entwistle Entwistle, 1970). More recently, Sanchez-Marin et al. (2001) found that extraverts failed their programs more frequently than introverts, again suggesting that this was to do with their distractibility, sociability, and impulsiveness. However, Furnham et al. (1998) found that extroverts performed significantly better than introverts on a meas ure of logical reasoning. Chamorro-Premuzic and Furnham (2003) state that it is difficult to find a consistent relationship between intelligence and extraversion. Overall, extraversion supports academic achievement in some studies and hinders it in others. It must be noted that several variables like age, educational level, gender and assessment method may moderate the relationship between the two variables. In light of the preceding research, today it is more important than ever to determine the personality factors influencing academic success among college students, given the increasing levels of early withdrawal from college and their declining levels of academic performance (Tok Morali, 2009). While a considerable amount of research has been undertaken to establish the relationship between personality factors and academic achievement, there is a virtual gap in study in this area in India. Thus, the present study extends the earlier literature on personality-academic achievement relationship by studying the linkage between the two variables among B-school students in India. Hypothesis Based on the results of the previous research, I hypothesise that Conscientiousness as a personality variable would have the strongest impact on academic achievement. Method Participants Data was collected from 158 respondents studying in the postgraduate program at XLRI. Convenience sampling technique was used to identify the respondents. The sample size comprised of a mix of participants belonging to the first year and second year HR and Business Management (BM) programs offered by the Institute. Specifically, 81 respondents (51.26%) were studying in the HR program and the remaining 77 participants (48.73%) belonged to the BM batch at XLRI. Out of these, 108 participants (68.35%) were in the second year and the rest 50 (31.64%) were studying in the first year. All the respondents were between the age group of 21-32 years. There were a total of 112 male respondents (70.88%). 46 female respondents (29.11%) comprised the rest of the sample. Measures Personality Measure: The Big Five Inventory (BFI) developed by John Benet-Martinez (1998) was used to measure the five personality dimensions of Openness to Experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. The participants were asked to respond to 44 items on a 5 point Likert Scale with a score of 1 indicating strongly disagree and a score of 5 indicating strongly agree. Out of the 44 statements, eight items each measure Extraversion and Neuroticism; nine items each measure Agreeableness and Conscientiousness and ten items measure Openness to Experience. Sixteen items in all are reverse scored. John Srivastava (1999) report the reliability coefficient of the BFI to be 0.83. The convergent validity for the instrument ranged from 0.73 to 0.81. Confirmatory factor analysis yielded a validity coefficient of 0.92 for the instrument. (See appendix: Big Five Questionnaire) Academic Achievement: The participants Cumulative Quality Points Index (CQPI) at XLRI at the time of the research study was used as a measure of academic achievement. The maximum CQPI that can be obtained by a student is 8.00. The CQPI, as a measure, was coupled with the percentage of marks obtained in the XII standard in school. Information on both these measures was obtained from the participants self-reports. Data Analysis Responses obtained from the participants were first recoded to take into account the negatively worded items. Thereafter, the scores on the five dimensions of the BFI were computed for each participant by summating the responses of the assigned items. In order to explore the relationship between personality factors and academic success, the Pearsons Product Moment Correlation Coefficient was calculated between the Big Five Dimensions and the two measures of academic achievement, namely XLRI CQPI and XII standard percentage scored. Results The results indicate that Conscientiousness was significantly and positively associated with XII Standard percentage scores (r = 0.124, p No significant correlation was found between other personality factors and the measures of academic achievement. Table I: Correlation Coefficients between the Big Five Dimensions Measures of Academic Achievement Big Five Dimension XII Percentage XLRI CQPI Extraversion 0.095 0.025 Agreeableness -0.051 -0.047 Conscientiousness 0.124* 0.248** Neuroticism 0.077 0.164* Openness to Experience 0.012 0.058 where ** indicates p Discussion The findings of the study revealed that when compared to other personality dimensions, Conscientiousness had the strongest influence on academic success, both at the XII board level and at the post-graduation level. Thus, the hypothesis was accepted. More specifically, conscientiousness was significantly and positively associated with XII Standard percentage scores (r = 0.124, p Neuroticism was also found to be significantly and positively related to CQPI at XLRI (r = 0.164, p Further the high structure academic environment prevalent at XLRI may also facilitate a comparatively better performance for students who are high on neuroticism (as is indicated by positive correlation obtained between the two variables in the present study). It has been argued that neuroticism has a more substantial influence on academic performance under high pressure situations. This may be because the presence of evaluation apprehension may trigger a variety of cognitive and affective reactions among individuals with high levels of anxiety. In fact, under low levels of situational pressure these individuals might experience less anxiety and stress, thereby performing better or at a level similar to individuals with low levels of Neuroticism. The evaluation system at XLRI is such that it emphasizes round the year academic performance rather than evaluation being restricted to a single examination, as is the case with the XII board exams. Further at XLRI, aside from the quizzes an d end term examination (which are individual evaluation components), a major focus is on evaluation of group projects and assignments. These further reduce the stress and anxiety levels for students and make the environment a low press situation. This may explain for the significant positive association observed between Neuroticism and academic performance at XLRI. Finally, no significant correlation was found between the personality factors of Extraversion, Openness to Experience, and Agreeableness with the measures of academic achievement. Research evidence regarding the association of these personality dimensions with academic success is mixed and there are numerous studies that report no relationship of academic success with Extraversion (e.g., Hair Hampson, 2006; Furnham, Chamorro-Premuzic, 2004; Phillips et al., 2003, etc), Openness to Experience (e.g., Busato et al., 2000; Chamorro-Premuzic Furnham, 2003) and Agreeableness (e.g., Conard, 2006; Duff, Boyle, Dunleavy, Ferguson, 2004). The results of these studies are in line with the current results. Implications Overall, the results of our study, along with those of previous studies, clearly demonstrate the useful nature of Conscientiousness in predicting the academic success among college students. This information may be beneficial to college admissions committees armed with the mission to reduce the increasing levels of early withdrawal from college and academic failure. However, the problem of accurate measurement of the personality constructs leaves the admission committees wide open to the challenges of self-report scales. These self-rating measures may be highly prone to the effects of impression management, given the high stakes nature of admissions to graduate school. One suggestion is to apply other data collection methods that may approximate the personality constructs sought here. For example, Trapmann and colleagues (2007) suggested that structured interviews may be used to assess the personality trait of Conscientiousness and its associated components. Here also concerns regard ing impression management remain, despite the fact that interviews form a substantial component of selection process for a majority of graduate schools. Another suggestion is to request ratings about the student from knowledgeable informants that could be used to assess particular personality traits (Wolfe Johnson, 1995). However, admissions committees may find locating willing and unbiased informants a huge challenge. Those who provide letters of recommendation could be asked to address particular student characteristics. The idea is to gather as much information as possible about a students non-ability traits to guide admission related decisions. Limitations Directions for Future Research The first limitation of the present study concerns the investigated sample. The participants were students of the postgraduate management program at XLRI. Since, the participants had already been pre-selected by ability and intelligence; it may have resulted in a narrow distribution of the students characteristics. Future studies can focus on samples from multiple backgrounds with a wider distribution in abilities. Another limitation of this study is that it focuses exclusively on grades as a measure of academic performance. Grades represent only one measure of performance that people exhibit in the context of education. In the classroom there are several behaviours that may be more highly related to personality, such as the frequency of asking questions or seeking help (Pintrich, Smith, Garcia, McKeachie, 1993), or even showing up for classes when the attendance is not taken. Investigating the effects of personality on these and other data sources may reveal that personality plays a much larger role in student behaviours, than the sole examination of grades and level of educational attainment would reveal. It is suggested that future research can focus on examining homework and other study-related behaviours discussed above. Because they occur in a relatively unstructured environment, it appears that they would be more likely to capture the influence of non-ability traits rather than just in- class assignments or grades.
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