Business to Business Marketing. Industry: Laser Printer market

Table of Contents Introduction         4 Market environs         5 Market Segments         11 harvest-tide Offering         14 Organizational Strength & Weakness         15 Product position         17 Adoption Cycle         18 Product(s) life-time Cycle         20 Ansoff Product Matrix....................................20 BCG Matrix................................................21 Bowmans Strategy Clock.................................22 Market Sh ar......................................................23 gross sales Forecast....................................................23 Marketing admixture         24 Product         24 hurt         27 Placement         28 Promotions         29 Advertising         29 Event Marketing         31 Public Relations         31 On-l ine Marketing         32 Monitoring and Evaluation         34 Reference..................................................................36 Introduction This market place placeing project describes the general course of proceeding and recommendations for the merchandising effort of colour in optical maser Printer. It describes somewhat the opportunities in the printer market environs such as market size, trend, technological, economic and market profitability. familiar market section based on the public, non-public, government and end-user sector. drive segment that entrust be on hotel industry and harvest-feast offering ordain be based on reproduce Phaser 7700 Color Laser Printer. It will also explain betray and product positioning, tactics strategies for fuji Xerox technology Australia. Marketing objectives consent 2 components: 1)          polish -         differentiate our product and service from our competitors.

-         Increase market dish out and sales -         Ehance relationship with our animated and new customers -         Increase marketing effort -         Expand the number of distributors 2)         Benchmarking -         cost reduction as a benchmark to increase Xerox annual tax income Market Environment Market Trends         During November 2002, the laser printer market trend had shown a plus growth of 12%.         Laser printer sales had posted a 6% leger growth and 16% increase in value. A positive year-on-year growth trend is evident in this segment. Market profitability         The volume of competition among existing competitors -         At least 12 existing competitors in the marketplace -         Product offering and strategies offered by the competitors are different. -         numerous or equally balance competitors. -         Competitors commitments are high towards pass on members and customers. -         Competitors... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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