Case Study of Goldman Sachs

Dong tam Group (DTG) is one of the leading companies in ceramic, porcelain and cement tiles in Vietnam. The company has a wide distri saveion system done many countries including France, Netherlands, England, Turkey, Israel and Romania. Currently, with its continuous expanding, DTG develops a ratifier line platform for the lineage in Switzerland. This report depart hit the books the entrance feasibility of the new market fructify including the attractiveness of Swiss tiles market, the local business operational milieu analysis, global competing outline and three historic period financial plan for Dong Tam gain the market to maximize the potential success of DTG in this market. The Switzerland is known as competitive scotch in the homo since the stable and develop economy everyplace time (Euromonitor planetary 2010). This creates a great opportunity for DTG infix to this market. Also, there ar wide ranges of factors that attract companys exportation their prod ucts. Firstly, with the political incentives, DTG can begin its new business with less corking requirement compare with other countries.

Secondly, plain Switzerland is land clock country; there is a profound development of supplying chain system with reliable tercet party logistics firms which insure the transportations for DTG, which is the primary factor for successful exporting strategy. Furthermore, the construction usance is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office foot soldier will be established after 3 years of operation if the market is potenti! al for long-term development. The first inventory will be located in Bern which is the heavy(p) of Switzerland, after that, the distribution system will be spread out to other populate cities. Besides, for competing not only from the local firms but also from the multinational competitors such as Porcelanosa and Iris, international objurgate and discount, allowance pricing for different...

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