Hubspot Case Study

Case Study HubSpot 1. ** Do you agree with HubSpot that the rules of merchandising corroborate changed? If so, how? Is inbound commercialiseing the answer? Why or why non? 1. I do agree with HubSpot that the rules of selling have changed. But I do not think that the seat of traditional outbound marketing testament be heartly replaced by inbound marketing. Inbound marketing is a type of marketing strategy through Internet that focuses on getting the qualified custom attention and attracting them to find out and admit about what they want and what they need.Companies using inbound marketing strategies relied on market research methods to gain and analyze the information about interests and needs of customers. In contrast, traditional outbound marketing strategies increase a companys aw areness and brand image by all kinds of advertising and promotional activities (such as TV commercials, print advertisements, direct marketing, etc) to find and attract customers. With the adva nce of the era of Web 2. 0, Internet usage becomes more than and more common.As a result, inbound marketing contents (like blogs, videos, eBooks, and so on), SEO, and other online marketing and sociable media platforms will definitely support inbound marketing to become a very important type of marketing strategy. However, I think on that point will still be some room for outbound marketing in the future since its the basement of all kinds of marketing approaches. So I think the mix of inbound and outbound marketing will be the main trend for most companies during the era of Web 2. 0. 2. ** Is HubSpot conclusion and serving the right set of customers?Given its position as a start-up company, should it widen its focus to serve any customer that comes its way? Or narrow its drive, by focusing exclusively on either proprietor Ollies or Marketing Marys? Or by focusing exclusively on either B2B or B2C customers? 2. As a start-up company, in my opinion, HubSpot should narrow its targe t since they have relatively limited resources. Between the choices of Owner Ollies and vendor Marys, HubSpot shadower choose one as their exclusive target during their start-up period.In spite the feature that Marketer Marys had more needs of HubSpots services and more funds to spend on products like HubSpot, Owner Ollies accounts for 73% percent of total customers. Although the profit after acquiring Owner Ollies is much more, Marketer Marys are easier and cheaper to reach and more likely to acquire. As a start-up company, HubSpot needed more money and resources to get started and develop. So, in my opinion, they brook narrow their target to Marketer Marys at first. 5. ** Halligan and Shah want HubSpot to be marketing what salesforce. com is to sales. What would your plan of action be to make this happen?Why would you take these actions? What keeps you up at wickedness about your plan? 5. What I concerns the most about HubSpot is that it is facing the affright of competition s from larger and more established companies providing similar services. To make HubSpot at the position in marketing field as Salesforce. com in sales field, it is undeniable to realize and learn about the competitions in the market. In my opinion, HubSpot needs to chop-chop go through the start-up period and enlarge to a certain size. Thus, they can expand their target much more widely, and then play to their advantages.