Jetblue Mrketing Essay

Needs, wants and demands be trinity basic things that each company must have in hear in regulate to produce a valu able commercialize whirl that impart bring the so called great- in the ending and valued relationships to their table, and JetBlue is not the exception. JetBlue alike(p) any otherwise business is competing at the market by pass nearthing to their costumers. But what do they unfeignedly offer? Simple, JetBlue is an airline, eventide though their clients choose that is much than an airline, at the end of the day, that is dependable what they be, an airline. And why would plurality want to use the go of an airline? Basically because they expect to beam and fly to another destiny. So when you talk nigh JetBlue take, I will say that the most(prenominal) logical answer will be to recite all the things that are an essential requirement to satisfy this main NEED of transport, so getting down to the basic things, JetBlues costumers needs are basically the need of having FOOD, the need of having a SEAT and of movement the need to FEEL SECURE while TRAVELING. And as we provide go through they are really covering this costumer needs I neer fell thirsty. I never feel hungry. (A guest opinion about is needs triumph). On the other hand a costumer whitethorn have the need to have food, but they might want an apple instead of an orange, so its really important for JetBlue to hump what are some of their clients WANTS in order to satisfy in the elucidate hat counselling workable these costumers needs by offering the right things. By reading the typeface I will say that JetBlues costumer WANTS may swan in coffee juices and snacks, confortable seats with more space than natural, variety of convey in the TV, nice and confortable terminals with more security lines, free Wi-Fi, etc. and last but not least we have the clients demands, these are the products or table proceedss for which clients were able to pay, and they expec t them to be delivered as soon as potential. In my opinion the first demand that any JetBlue costumer has, is a impression cost fly including all services and products that they promised to clear their fly pleasant (legroom and flatter recline position, dunking donuts coffee, leather sits, LCD TVs, latest movies and favorite TV shows for just 6$, a terminal with excellent restaurants and stores, etc.). These are demands that theyve been able to cover and that are the reason of the priceless customers commitment that they pass having nowadays, even after the Valentines Day nightmare.2-Describe in head all the facets of JetBlues product. What is universe exchanged in a JetBlue exertion?JetBlue is clearly running an airline were everything is about costumer satisfaction. The facets of JetBlues service include bringing the best jetting bonk from the napkins to the escapism security. They appliance a lot of things that others airlines does not have, the airline has focused on providing features that are simply not the norm when it comes to commercial air travel. For example they follow up 3 inches more in every sit, so now pile are able to stretch and cross their legs, a thing that normal airlines lacked, they even have a legroom to offer more luxury to their clients. They likewise offer the best snacks and free selection of beverages in a way that clients dont feel like begging for them, instead the flight attendants are all the time walking around giving the best food and overall service of all times. On the other hand, they know that not everything is in their hands and that flight delays may occur, so they are prepared with the best terminals and DVDs selections of the time in order to keep giving their clients the best services features even in the most complicated times. All of this is achievable thanks to an exchange amongst JetBlue and their costumers. JetBlue gives love to their costumers by adding special value to the normal flight experie nce in return of, costumer loyalty and profits.3-Which of the five market counselling theorys best applies to JetBlue?In my honest opinion they are one note left of implementing a societal marketing concept, but they ease remain at the marketing concept right now. Their philosophy is to really getting to know the needs and wants of their target market and deliver them the desired satisfaction better than their competitors do, which is exactly what the marketing concept looksfor. However they are lacking the humanitarian (GO GREEN) part that a societal market concept would carry with it. Jet Blue is a company that is focused in more than the production, in more than the product, and in more than the sales, they are committed to the costumers, and they are willing to research everything in order to make their service adapt to their clients not backwards. They are also interacting with clients and improving their company, adding more value by taking their costumers critics in lo ok at to build stronger costumers relationships. On the other hand, implementing a impudently GO GREEN FUEL to their planes, or reusable water bottles (who knows) may get the company into the latest marketing trend, the societal marketing concept.4-What values does JetBlue create for its costumers?JetBlue is completely focus on delivering the highest value possible to its clients. They are extremely committed to offer the highest valuable experience to their clients and you can see it in the way they treat their clients. They provide value by treating their costumers like family, like the CEO Barger tells, The human side of the equation is the most important part of what we are doing, the hard product-airplanes, leather seats, satellite TVs, bricks and mortar-as long as you have a checkbook, they can be replicated but the gardening its really hard to replicate, thats the superior value they give to their costumer Affordable flights, with the top service ever, a feature that other airlines are no able to serve to their costumers. However, there is always the duplication value of having the most confortable seats ever giving their clients a higher(prenominal) valued experience while flying, and all the other stuff things, that if serve as intended might bring the costumer satisfaction to a whole juvenile level. People cant nab talking about JetBlues experience because, it breaks all the standards, the service is just UNBELIABLE.5-Is JetBlue likely to continue being successful in building customer relationships? Why or Why Not?Yes, they will continue being successful in building costumer relationships as long as they keep delivering their high valued service, and meeting theircostumers expectations in the best way possible. JetBlue is right now at the very top of the airlines industry for it costumers, and as long as they keep doing what they are doing and improving the critics they may get, I dont accept there is a possible way for costumers loyalty to fa de away. bid I say they have been creating long-lasting relationships with their clients by providing them an excellent service and a high valued experience, unlike short meaningless transactions. On the other hand I do believe that they should try to regard up with the latest trend of marketing, and attempt to get into the societal marketing concept by creating something into the Society, Consumers, Company triangle or better said involving something GO GREEN in their mission. Maybe this will update them even more and would let them get their brand into a whole new dimension. However it seems like they are doing well, and that we will all become JetBlue lovers in the long run. GO JETBLUE